Service 03 / Private GTM Workshops
Private, hands-on workshops that take your sales team from vague AI adoption to a clear understanding of Clay, models, signals and modern GTM workflows.
02 / The curriculum
Before the session, we learn how your team works and where confidence is low. We then choose the most useful modules and connect them around one live GTM problem, using your roles, tools, data and constraints throughout.
Foundations
Build a useful mental model of AI, data and the modern GTM stack before anyone starts automating decisions.
Live systems
Work through live examples and translate what your best people already know into systems the wider team can use.
Ben reviewed the account
Existing relationship found. Route to Sarah for a warm introduction.
Jack checked the timing
Strong fit, weak urgency. Hold until the next buying signal.
Ben refined the angle
The research is useful. The message needs a more specific point of view.
Jack approved the route
Qualified for a personal follow-up, not an automated sequence.
Operating judgement
Decide what automation can handle, what people should review and how good work moves into the daily sales motion.
03 / Start a conversation
Equip your team to spot buying signals earlier, qualify with more confidence and turn modern GTM tools into more of the right sales conversations.
04 / Common questions
The practical details of building a private workshop around your team.
