Ravn customer story
Building Ravn's first repeatable outbound engine.
- $4m
- New pipeline
“Your activities generated us $4m in new pipeline. That blew me away.”
The system behind $4m in new pipeline.
First-hand buyer insight and focused market hypotheses fed a managed campaign that turned every reply into sharper targeting, messaging and pipeline.
The challenge
Ravn is a 150-person digital product studio delivering custom software, staff augmentation and end-to-end product work for startups, mid-sized businesses and enterprises. Its growth from four people had come almost entirely through reputation, referrals and the quality of its work, without a single dedicated sales hire.
That organic model had taken the business a long way, but growth was beginning to plateau. Ravn knew it could win once it got in the room; the challenge was creating more of those opportunities. With no cold-outreach strategy, top-of-funnel system or internal resources to build one, the team needed a credible way into a market where software development is difficult to sell cold.
The result
The managed outbound programme kept Ravn's pipeline fresh and created a regular flow of new leads while freeing the team to focus on more strategic initiatives. Micah attributed $4m in new pipeline solely to the campaign. The result far exceeded Ravn's expectations at the start of the relationship.
The engagement also changed the team's view of outbound. A business that had believed relationships were the only way to sell saw that cold outreach could work when it combined informed targeting, relevant messaging and a system built to learn rather than simply send.
Your next campaign
Let’s make the next outcome yours.
Tell us where growth is stuck. We’ll show you the audience, infrastructure and campaign we would build to move it.