LavenirAI customer story
Finding the message that opened enterprise doors.
- $2.6m
- Value of meetings booked
The system behind $2.6m in meetings booked by month three.
Segment tests and real response data revealed the procurement wedge, allowing H2 to move from open discovery to a focused enterprise campaign in three months.
The challenge
LavenirAI is an AI-powered procurement negotiation training platform. Procurement teams learn through interactive modules, practise against AI sales avatars and receive immediate quantitative and qualitative feedback in a continuous learn, practise and improve loop.
The company was new to market, with no established sales motion, campaign history or repeatable messaging to build on. It needed to discover what would resonate, reach procurement buyers inside very large organisations and create enterprise pipeline from a standing start.
The result
The first month was treated as discovery. H2 tested messages across segments, learned from a round of campaigns that did not resonate and used those responses to narrow the market rather than forcing scale too early.
By month two, the data pointed to procurement leaders and their teams at large enterprises as the strongest wedge. H2 focused the audience and doubled down on the message that worked. By the end of month three, the campaign had booked meetings worth $2.6m with organisations including Accenture, Amazon, the Dallas Cowboys, Volkswagen and Hilton.
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