Turning a strong hospitality reputation into a scalable outbound channel.

HotelPORT had built an excellent reputation across the hospitality industry. Product quality, referrals, word of mouth and conferences all generated business, but the team wanted a proactive outbound channel that could add momentum to that organic growth.

Building the audience was unusually complex. Individual hotels often sit beneath larger groups and brand structures, so generic company and contact searches rarely reveal the person responsible for a specific property. Smaller independent hotels also required a different approach, with owners and general managers more likely to make the decision themselves.

H2 created an AI-assisted research workflow that investigated each hotel, identified how it was owned and operated, and found the most relevant marketing, digital content, ownership or general management contact. Properties were then routed into distinct campaigns based on their structure and likely decision-maker.

The campaign booked 10 meetings in its first week and went on to generate 89 leads, including opportunities with Jumeirah, Hilton, IHG, Hyatt and Marriott. The first month produced 36 demos and contributed $639k in pipeline.