Grafbase customer story
Building a repeatable outbound engine for a technical market.
- 42
- Leads generated
- 5
- Notable companies reached
The system behind 42 leads generated.
A focused technical ICP, competitive signals and continuous message testing turned founder-led outreach into a repeatable campaign.
The challenge
Grafbase was an early-stage developer platform with a strong product and founder network, but no systematic outbound programme. New conversations came from manual emails and existing relationships, leaving CEO Fredrik Björk without the time or capacity to build a new growth channel alongside the rest of the business.
Working in partnership with QC Growth, H2 was asked to create and manage the outbound email strategy from the ground up. The challenge was to find a precise audience in a highly technical market and develop messaging that would earn attention from experienced platform engineering leaders.
The result
H2 formulated the ICP around platform engineering roles at modern technology companies, then layered in competitive and intent signals. Targets included companies using Apollo GraphQL, people engaging with relevant social content and teams showing signs of dissatisfaction with an alternative solution.
Several positioning and copy variations were tested until the campaign began booking meetings consistently. The programme generated 42 leads and opened conversations with companies including Zendesk, Mercedes-Benz, Pantheon, Dell and Accenture.
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