Crescendo customer story
Filling a San Francisco dinner with the right customer experience leaders.
- 24
- Attendees confirmed
The system behind 24 attendees confirmed.
Precise attendee selection and a focused invitation sequence turned a one-off dinner into a room of 24 relevant customer experience leaders.
The challenge
Crescendo was planning an intimate customer experience roundtable and fireside conversation over dinner in San Francisco. The event depended on bringing the right customer experience leaders into the room, but the team needed a focused way to identify and reach them.
In partnership with QC Growth, H2 was tasked with building an outbound motion for a single high-value event. Success meant more than filling seats. The audience had to be relevant enough to create a worthwhile evening for every guest.
The result
H2 defined the attendee profile, identified suitable customer experience leaders and created an email campaign that communicated the value of the conversation and the dinner clearly.
The campaign confirmed 24 attendees and helped Crescendo deliver a successful evening with the audience it wanted in the room.
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